A new and exciting chapter

Exciting things are about to happen in the old fire station on the edge of Manchester. We’re helping its proud new owners to capture imaginations – around the globe.

The Challenge
Property developers, Allied London wanted to realise the potential of a former fire station, closed since the mid 80s, to become an international destination, while retaining its rich social history.

What we did
We created a brand to bring this stunning Victorian grade II-listed building into the modern age, while maintaining its heritage feel. This was supported by a photobook to showcase the beauty of the space in its rawest form and a concept brochure to build an exciting picture of the future uses of the building.

Results
While the project is still in its infancy, tours of the building are already fully booked. The on-site consultation event, which we created the design-work for, was oversubscribed in minutes, with hotel operator, Zetter Group signing up to anchor the development with their first hotel outside of London.