News

 
 

Manchester’s Soapworks Sold for £60m


90dgrees is delighted to announce that Soapworks has been sold by US private equity group Carlyle to Greater Manchester Property Venture Fund, for £60m.
Comprising 230,000 sq ft of office space in the heart of Salford Quays, Soapworks was previously the Colgate-Palmolive factory. The building achieved impressing pre-lettings of 90% in 2014 – with tenants including Talk Talk and the Home Office – making it Greater Manchester’s most successful suburban office scheme.
90degrees were appointed by CBRE to produce a bespoke, high-end investment marketing brochure to portray the upper-tier nature of the property. The brochure boasted large-format photography and a hardback, layflat format, giving it a classic, deluxe feel.
Manchester’s Soapworks Sold for £60m
 
 

In Progress: Core, Manchester


 

 

Boultbee Brooks Real Estate’s complete remodelling of Manchester’s 30 Brown Street has reached a landmark stage, with the mansard roof having been removed to make way for the addition of a new floor. This will give the building – which is to be relaunched as Core – a net internal area of 48,000 sq ft. The 62-week remodelling programme will also bring an all-new façade and communal working areas to the building, with work due for completion in Spring 2018.

90degrees has been involved with Core’s rebranding from the very outset, driving the ongoing marketing campaign through collateral ranging from mailers to on-site banners. We’ll be developing further materials as the launch date draws nearer.

In Progress: Core, Manchester
 
 

Aviva Announce New Tenants for 11 Portland Street, Manchester


90degrees is pleased to announce that Aviva Investors are welcoming smartphone-chip company ARM Holdings to their newly refurbished 11 Portland Street building. The company – which was founded in Cambridge in 1990 and sold to Japan’s SoftBank for £24bn in 2016 – will take 13,400 sq ft on the building’s seventh floor, with an option to expand out and occupy the full 19,000 sq ft.

11 Portland Street is already home to Lloyds Banking Group – occupying 57,000 sq ft across three floors – and conference-hosting company ETC Venues, which occupies 19,000 sq ft on the eighth floor.

90degrees has overseen the marketing of 11 Portland Street, which was officially launched last week. For further details on the building’s extensive refurbishment, visit the website.

Aviva Announce New Tenants for 11 Portland Street, Manchester
 
 

Video: The Transformation of Four10 Thames Valley Park, Reading


90degrees is pleased to announce that Four10 Thames Valley Park has completed its refurbishment programme and is ready to welcome its new occupiers.

Time-lapse cameras were on-site throughout the refurbishment, and 90degrees has edited the resulting footage into a video that showcases the building’s dramatic facelift.

The end result, we’re sure you’ll agree, looks fantastic. The 90degrees team is particularly delighted at how the brand and signage we devised for Four10 has helped to bring to the building to life.

Check out the video and see the transformation for yourself.

Video: The Transformation of Four10 Thames Valley Park, Reading
 
 

WeWork Announces Moves Into No. 1 Spinningfields, Manchester


90degrees is excited to announce that WeWork – a US company that provides shared workspace for start-ups, freelancers and entrepreneurs – has announced a move into No. 1 Spinningfields.

In all, WeWork will be taking 60,000 sq ft of space within the 19-storey building. Costing No. 1 Spinningfields is the final piece of Allied London’s hugely ambitious Spinningfields development – a 20-year project that’s transformed Manchester’s city centre.

WeWork operates more than 140 locations across 15 countries and 45 cities, with 14 locations operational in London. “WeWork coming to Manchester is a big story,” says Allied London chief executive Mike Ingall. “It’s a powerful brand that will help Manchester and us as developers and investors with our inward investment agenda.”

90degrees has been involved with No. 1 Spinningfields since its earliest days. The team has produced an array of high-end collateral to promote the space, included an award-nominated app, a 60-page brochure, a marketing suite and a premium-quality website.

WeWork Announces Moves Into No. 1 Spinningfields, Manchester
 
 

Ready for Launch: Norfolk House, Manchester


Deutsche Asset Management acquired Norfolk House in 2015 and has since carried out a high-quality refurbishment of the entrance, reception and ground-floor areas. The ground-floor office space has been split into four smaller suites, two of which have already been let.

The property is ideally situated between the retail core and the central business district, and its immediate surroundings – which include the Grade II-listed Stock Exchange – are also set to see improvements. With new independent bars and restaurants opening up nearby, Norfolk House is a future-proofed business location.

To coincide with the re-launch of the building, 90degrees carried out a re-branding campaign that reflected its impressive new look and feel. We produced a printed pre-refurbishment brochure; a printed completion brochure; a holding page; a full website; a marketing suite; external signage (in the form of projection banners); and HTML emailers. In addition, we organised a breakfast launch event.

You can view the Norfolk House website here.

Ready for Launch: Norfolk House, Manchester
 
 

Ready for Launch: Soapworks, Salford


This week brought the news that Soapworks, Manchester’s most successful suburban office scheme, has been brought to the market for £55.5 million.

Soapworks is the former Colgate-Palmolive factory in Salford Quays. It achieved impressing pre-lettings of 90% in 2014, and is now being sold by US private equity group Carlyle. CBRE have been instructed to sell the property, tenants of which include Talk Talk and the Home Office.

The sale presents an opportunity to acquire 230,000 sq ft of fully-let office space in the heart of Salford Quays, with a further 160,000 sq ft ready for redevelopment or refurbishment.

90degrees were appointed by CBRE to produce a bespoke, high-end investment marketing brochure. The finished collateral boasts large-format photography and a hardback, lay-flat format, ideal for portraying the premium nature of the offering.

Ready for Launch: Soapworks, Salford
 
 

Do One Terry


90degrees was recently appointed to produce an auction catalogue for Do One Terry, a one-off charity event held at London’s Pergola On The Roof. The event was organised with the intention of raising awareness of skin cancer while also raising funds for organisations treating skin-cancer sufferers or working on research into a cure.

A digital version of the auction catalogue was emailed out a week before the event, creating buzz and informing attendees of the items they’d be able to bid on. With an impressive array of high-value items and experiences on offer – including Wimbledon final tickets, signed Man-United shirts and a stay at The Belfry – the auction was a huge success, raising in excess of £100,000 for the three chosen charities: St George’s Hospital, The Institute for Cancer Vaccine and Immumotherapy and Paul’s Cancer Support Centre.

90degrees received great feedback from our client, Do One Terry’s Sammy Johns: ‘Thank you all so much for your work on this we’ve have had so many compliments on the booklet! It’s led to major donations to the charities, and the money will be well used to help people and hopefully one day find a cure for this horrendous disease.’

Do One Terry
 

In Progress: Maple + Midford, Fitzrovia


90degrees recently mailed out a mysterious teaser item to 250 London agents with the intention of raising buzz and awareness around Maple + Midford, a new office and retail space in the heart of Fitzrovia.

A bustling district within London’s West End, Fitzrovia is home to an array of fashion, cosmetic and media brands – including the likes of Estée Lauder and Facebook – so we wanted to create a suitably stylish item that would also get people talking.

Perfectly (and fortuitously!) timed with a run of good weather, our Maple + Midford sunglasses landed on agents’ desks mid-May. Sporting subtle M+M branding on the arms and presented within a bespoke box and pouch, the sunglasses arrived with a simple, enigmatic message: “Spring/Summer Collection Coming Soon”.

The sunglasses have been well received, with many agents posting shots of themselves sporting their new eyewear to social media. A follow-up mailer will soon be sent out, announcing the launch of the Maple + Midford website and ‘solving the mystery’ with further details about this stylish new building.

In Progress: Maple + Midford, Fitzrovia
 
 
 

Ready for Launch: The Chancery, Post-Completion Brochure


Following the agents’ event on 8 March 2017, 90degrees has now finalised the post-completion brochure for The Chancery, a Grade A office building in the heart of Manchester’s business district.

The purpose of the brochure is to give the building’s agents new marketing materials to pass on to potential tenants. Deploying brand-new photography, the brochure focuses on showcasing the Chancery’s best features: the large, re-carpeted floor plates; the recently refurbished reception; and the spectacularf location in the heart of the CBD in Spring Gardens.

The brochure itself is layflat binding, which lends itself to images that are worthy of using across two pages – perfect for our widescreen shots of the Chancery’s expansive floor plates. Gold colouring – a key part of the aesthetic that 90degrees’ created for the Chancery – can also be seen throughout the brochure.

Ready for Launch: The Chancery, Post-Completion Brochure