Express Building

We helped a dormant Manchester landmark to launch a triumphant, stylish comeback.

The Challenge

To build a brand that would appeal to creative businesses looking for work space with all-round ‘cool’ credentials, and use it to tell a persuasive story across website, look-book and direct mail.

What We Did

Created a simple, yet crafted look and feel that would speak to our audience’s appreciation of the old and the new by highlighting the building’s tantalising mix of hi-tech spec and authentic backstory. This particular audience would also be motivated by the prospect of becoming part of a community of like-minded people in Manchester’s most fashionable neighbourhood. Which is why we enlisted local bloggers to share their views on nearby amenities.

Image of Express Building work